The Healthcare Social Communications Leadership Forum is an invitation-only exclusive group of senior marketing and communications executives from prominent pharmaceuticals, hospital groups, medical device and technology companies, and managed care providers.  The forum was created from our recent July 23, 2009 Social Communications & Healthcare: Case Studies & Roundtables event which was sold out with over 375 attendees.  The feedback from attendees, speakers, and sponsors was so positive that we saw an opportunity to have a smaller, more private forum for knowledge sharing and networking focused on how leading healthcare brands are embracing internet based social strategies to achieve business objectives. 

The event will cover the following questions:

• How do you connect with and tap into consumers who are already using the internet for healthcare information?
• What are the case studies of leading brands who use internet based social strategies to achieve communications objectives?
• What are examples of social communities that demonstrate how leading healthcare brands interact, educate,and provide value to consumers online?
• How do you deal with regulatory and legal issues when planning and implementing social and internet based strategies?
• Why real-time social media tools, such as Twitter, are gaining momentum and what’s the business case to use them?
• How do you sell projects and prove ROI to senior management?
• What are the tools, technologies, and best practices for monitoring and measuring internet based programs?